Neo Vision’s Weekly Rant #28
Where we RANT about what goes exceptionally good and wildly bad when you turn your company digital
“In the absence of a challenge, there is comfort. In the presence of comfort, there is no change.” — Matt LeMond
As we grow old, our brain absorbs massive amounts of information and experiences, both good and bad. We naturally embrace novelty, even if it’s uncomfortable, and we develop core beliefs and values through interactions with people around us. However, as time goes by, we tend to seek comfort more and more and challenge our beliefs less and less, with technology often playing a role in enabling this behavior. Comfort is highly addictive, and it limits our growth in such a subtle manner that we are not always aware of it.
This applies to all aspects of our lives, including business. By stepping outside of your comfort zone, you open up opportunities for innovation and improvement, develop an Agile mindset, and increase the chances of personal and business growth. For example, you may think that your company is thriving and that there’s no need to spend money on integrating Artificial Intelligence into your workflows. But what if one of your competitors takes the risk and embraces the challenge? Are you willing to take that risk?
By embracing new technologies, taking risks, and pushing boundaries, you can increase your chances of success and stay ahead of the competition in today’s rapidly changing business landscape.
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📐 e-Commerce Ascension Series: Holistic Architecture (II)
Holistic Architecture is a crucial aspect of e-commerce that boosts performance and helps businesses understand their customers better. The goal is to simplify the process of digital sales by creating a seamless user experience (UX) that guides customers through their purchasing journey. To do so, the website's interface (UI) must be designed to make users feel confident and not overwhelmed, reducing the number of actions needed to reach their goal within four seconds.
🆘 Massive Yandex code leak reveals Russian search engine’s ranking factors
Nearly 45GB of source code files, allegedly stolen by a former employee, were revealed in the underpinnings of Russian tech giant Yandex's many apps and services and showed its key ranking factors for its search engine. The leak is believed to be political, with no threat to user data or platform performance according to Yandex. The leak has caused waves in the SEO world as it provides a rare insight into how search rankings are put together at a site serving one of the world's largest countries. Yandex's engine favors pages that are not too old, have a lot of organic traffic, and are hosted on reliable servers, among other factors.